Our Story

CHIA is a homegrown, hand-painted clothing brand redefining the intersection of art and fashion in India. Born out of a deep-rooted love for creativity and self-expression, CHIA merges emotion, memory, and sustainability to craft garments that are as personal as they are powerful.

Founded in 2025 by Delhi-based artist Tanishka Gothwal, CHIA is more than a clothing brand — it’s a heartfelt movement. At just 25, Tanishka turned her lifelong passion for painting into a wearable form of art, aiming to create pieces that don’t just dress the body, but reflect the soul.

CHIA’s philosophy is simple yet profound: Fashion can be a feeling. Every piece is hand-painted using eco-conscious materials, crafted with care and patience. Nothing is printed. Nothing is mass-produced. Every brushstroke tells a story, celebrating individuality, imperfection, and the raw beauty of being human.

Rooted in the values of freedom, love, and intention, CHIA pays homage to Tanishka’s late mother, who lovingly nicknamed her CHIA ['chidiya (bird) in hindi] — the inspiration behind the brand’s name. It’s a tribute to where we come from, and a promise to create with purpose.

With a strong visual identity and a focus on slow fashion, CHIA is building a conscious community that values connection over trends, and soul over speed. Every CHIA piece is a canvas — a personal expression for those who dare to stand out, slow down, and wear their story.